Many insurance defense law firms are not able to defend employer clients in employment litigation when the claim is subject to an employment practices liability insurance (EPLI) policy that requires the use of panel counsel. If the employer’s law firm is not on the EPLI panel, or not named as counsel of choice in the insurance policy, the law firm can lose the right to represent their own client.
At Legal Expert Connections, we make it our business to identify who you need to contact at an insurance company that offers EPLI coverage, an employer that maintains a self-insured retention (SIR), or a third party administrator to gain consideration on their EPLI panel counsel program. We then create a marketing campaign to help you introduce your law firm to the EPLI litigation panel manager.
Being a pre-approved panel member with the carrier that provides EPL coverage to an employer client is clearly an ideal situation. Getting on an employment practices liability panel can be quite difficult, however, and may or may not be an option.
“How Can I Become EPLI Panel Counsel?”
Whether you want to get on the AIG panel counsel program, the Chubb EPLI panel or other insurers, we can help.
The approval process for outside counsel insurance panel consideration is challenging. Attention to detail is essential during four distinct stages of the insurance defense marketing process. You will save time and money when we guide you through this complex business development cycle.
Step 1: Preparation of Marketing Materials
While your legal team is busy working on case management and billable hours, we get to work on preparing suitable marketing materials to use in introducing your firm to an EPLI panel counsel manager.
We recommend the creation of a targeted “firm resume” or a “practice group resume” to make a favorable impression on EPLI panel managers. This is a professionally designed, 10-page introduction to your law firm is created in a way to be consistent with your website and other marketing materials.
Information of interest includes but is not limited to: attorney bio pages, trial experience, education, credentials, billing programs, office locations, diversity, technology capabilities, and professional liability coverage.
Step 2: Identification of Litigation Panel Managers
You can’t simply buy a list of litigation managers at insurance carriers. We have invested the time to build a proprietary database of thousands of claims professionals across the country who play a role in selecting law firms for panel counsel programs.
We help you to understand and reach sub-categories within the insurance defense market in your geographic area, such as EPLI panels. Insurance carriers represent a leading purchaser of insurance defense services, but we don’t stop here. Self-insureds, like big box retailers, national restaurant and fast food chains, transportation companies, and retailers also hire insurance defense law firms. Municipalities are another prospective client category.
Step 3: Submission of Introductory Materials to Panel Managers
Getting your application in the hands of the right person is essential. We coach you on the best way to reach out to individual panel managers from within the law firm, including the availability of any online application process.
Step 4: Integrated Marketing Campaigns
Insurance defense marketing may be only one part of your overall business development effort. In fact, it could be just one of several practice areas. As a respected law firm, you also need to maintain legal directory listings, market to your current clients, and be proactive in terms of LinkedIn social media marketing.
Put our proprietary “Courting Your Clients” legal marketing methodology to work for your law firm. We will create a simple yet structured approach to proven business development techniques.
Contact the EPLI Panel Counsel Marketing Expert Today
Margaret Grisdela, author of Courting Your Clients and president of Legal Expert Connections, is available at 561-266-1030 or via email to discuss your EPLI panel counsel marketing needs. Contact her today.