New business frequently goes to the best marketer, not the best law firm. Get the help you need to expand your book of business with professional employment law marketing services. Our services include:
- Employment Practices Liability Insurance (EPLI) Panel Counsel Campaigns
- Social Media Marketing on LinkedIn, Facebook and YouTube
- Outsourced Employment Law Firm Marketing Director
- Monthly Newsletters
- Law Firm Brochures and Firm Resumes
- News Releases
- Request for Proposals (RFPs)
Details on each employment law marketing service appear below.
EPLI Panel Counsel Campaigns
Employment defense attorneys often lose the chance to represent their own employer client when an employment-related claim is subject to an employment practices liability (EPLI) policy and the law firm is not on the insurer’s panel.
We identify panel managers at EPLI insurance carriers and self-insured entities for your business development efforts. Our industry experience includes but is not limited to:
- Trucking and transportation
- Retail and restaurants
From the Pacific Northwest to California, Florida, New York, Texas, and dozens of other states, we can help you target new business opportunities in your territory.
Outsourced Law Firm Marketing Director
Are you so busy with the daily demands of running your practice, meeting court deadlines, and serving client needs that you don’t have time for business development?
New revenue is our goal for you. We create and implement a targeted marketing plan that will generate more business from your existing accounts, attract new clients, put you in front of your target audience, generate leads online, build your referral network, and more.
Current clients represent your best source of new business, because you already enjoy a trusting relationship. We create the right set of client retention and growth programs for you, including opportunities to cross-sell, up-sell, increase retention rates, or deliver valuable education seminars.
Monthly Employment Law Newsletters
Communicating with clients and prospects on a regularly scheduled basis is a very effective way to retain the clients you have and keep new business coming in the door. Let us design, write, and distribute your monthly or quarterly e-newsletter to help you stay in touch with clients and prospects. We are a Constant Contact partner and can work efficiently to quickly launch a newsletter campaign.
Law Firm Brochures
Attract new employers to your law firm with a professionally designed firm resume or four-page brochure designed to make a favorable impression.
Your employment law brochure features clear, crisp copy that invites potential clients to give you a call and schedule an appointment. Standard employment law services are highlighted to impress prospects with the caliber of your employment defense attorneys and the scope of legal services available from your law firm, including:
- Fair Labor Standards Act (FLSA)
- Family Medical Leave Act (FMLA)
- Title VII of the Civil Rights Act
- Age Discrimination in Employment Act (ADEA)
- Americans with Disabilities Act (ADA)
- Discrimination (race, gender, religion, nationality)
All marketing materials are designed for consistency with your law firm’s website and other marketing materials.
A thought leader is an expert in their field. An attorney becomes a thought leader through the recognition of their peers, clients and the media as a result of their speaking, writing, and legal skills. Thought leaders, by definition, employ fresh, creative approaches to perplexing challenges that exist in a given field. A thought leadership role in the employment law area, for example, might focus on topics like independent contractors, the gig economy, the #metoo movement on sexual harassment, social media in the workplace, pay equity, and marijuana Laws.
Being a subject matter expert is only the beginning. In today’s global marketplace, you need to tell your story as a thought leader on the internet, on the speaker’s podium, and in recognized publication outlets. Let’s talk about an integrated marketing approach will help you attract qualified prospects to your law practice.
When your employment defense law firm has news, like a new hire or a new office, we can help you publicize your announcement online and via LinkedIn social media. We will write a detailed news release, optimized for Google and other search engines, to maximize your visibility online and in print.
Request for Proposals (RFPs)
A business development proposal (sometimes known as a “pitch book” or RFI) is frequently required to respond to a “Request for Proposal” (RFP) or to make a presentation to a prospective client. If you are pressed for time, we can help you prepare a highly professional presentation.
Contact an Employment Law Marketing Expert
Contact Margaret Grisdela online or by phone at 561-266-1030 to discuss your employment law marketing needs. We will discuss your goals in regard to legal marketing for your employment law firm, and talk about how we might be of service to you.
We assist employment law firm boutiques, employment law practice groups within larger law firms, and solo or small practitioners who concentrate in employment law.